About Nudge

From dashboardsto decisions.

Nudge connects your Amazon and Shopify data in one place, identifies what matters and recommends your next action – for faster, more profitable growth.

Why Nudge exists

Commerce Doesn't Need More Dashboards. It Needs Better Decisions.

Modern commerce teams are surrounded by data. Amazon. Shopify. Retail media. Pricing. Content. Inventory. Customer behaviour.

Every channel creates another signal, another report, and another place to look.

The problem isn't a lack of information. It's knowing what matters, what doesn't, and what to do about it.

Nudge was built to turn that complexity into clarity — helping commerce teams identify the opportunities that matter most and decide where to act first.

More data

Every channel adds another signal.

More complexity

More reports, more places to look.

Nudge

Signals connected and prioritised.

Clear decisions

Know where to act first.

Our belief

Data Should Tell You What To Do Next.

We believe the future of commerce intelligence isn't another dashboard filled with more metrics.

It's a system that understands the bigger picture, identifies the signals worth paying attention to, and helps teams make better decisions faster.

See

See the bigger picture

Understand

Understand the why

Prioritise

Focus on what matters

Act

Turn insight into action

A different approach

Dashboards Look Backwards. Nudge Looks Forward.

Traditional analytics helps you understand what happened.

Nudge is built to help you understand what matters now — and what you should do next.

Traditional Analytics
  • Shows what happened
  • Passive reporting
  • Siloed channel data
  • Manual interpretation
  • Reacts to problems
  • Reports on the past
Nudge
  • Shows what matters
  • Proactive recommendations
  • Connected commerce signals
  • Prioritised actions
  • Surfaces opportunities
  • Helps shape what's next
Get started

See Nudge on your own data. Start in minutes.

Pick what suits you best — talk to the team, try it yourself, or compare the plans.

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Simple plans for every stage of growth.

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The bigger vision

A Smarter Way to Run Modern Commerce.

Commerce teams shouldn't have to spend their days collecting data, reconciling dashboards and figuring out where to focus.

We're building a system where the important signals come together, intelligence sits on top of the data, and the next best actions become clear.

From founder-led brands to enterprise commerce teams, improving conversion and growing profitably — Nudge is designed to help commerce teams move from information to action.

COMMERCE SIGNALS
NUDGE INTELLIGENCE
Find
Attract
Transact
Grow
Meet Nelly

Your Commerce Chief of Staff.

Nelly represents where commerce intelligence is heading.

Instead of waiting for someone to open a dashboard and search for an answer, Nelly watches the signals, identifies what matters, and recommends what to do next.

She's not a chatbot. She's the intelligence layer helping turn commerce data into decisions.

Watch

Continuously monitors the signals that matter.

Understand

Connects the dots behind performance and opportunity.

Recommend

Surfaces the next actions worth taking.

Guide

Helps teams move from recommendation toward execution.

The Nudge story

Built From a Simple Observation.

Commerce teams had more data than ever — but finding the right answer was still too difficult.

More channels created more complexity. More dashboards created more reporting. And important opportunities could easily get buried in the noise.

Nudge was created around a different idea.

What if commerce technology didn't just show you what was happening – but helped you decide what to do next? 

The Problem

Commerce data was becoming increasingly fragmented.

The Insight

More information doesn't automatically create better decisions.

The Idea

Commerce intelligence should help teams understand what matters and what to do next.

Nudge Today

A platform connecting commerce signals with intelligence and action.

What's Next

Building a smarter decision layer for modern commerce.

Built from experience

We've Seen the Problem From the Inside.

Nudge is built by people who understand the reality of modern commerce — the pressure to grow, the complexity of multiple channels, and the challenge of knowing where to focus when everything looks important.

We're building Nudge with operators in mind: practical, commercially focused, and designed around the decisions teams actually need to make.

OverviewProductsAds
Revenue
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+12%
Margin
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+3.1%
Orders
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+8%
Nelly
Recommendation
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How we work

Clarity Over Complexity. Action Over Noise.

Customer First

Build around the real decisions commerce teams need to make.

Clarity

Complex commerce data should become easier to understand, not harder.

Action

Insights matter when they help teams decide and act.

Curiosity

Commerce changes quickly. We keep learning, testing and improving.

Commercial Impact

Technology should ultimately help businesses grow, improve efficiency and capture opportunity.

Results today

Already Helping Teams Move Faster.

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Brands onboarded

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Founders and operators in the community

Seconds

To first insight or recommendation

TF
Thomas Ford
Chief Executive
SU
Sebnem Camas Uner
Chief Operating
JS
Jo Soylev
Customer Success
OM
Oleg Maksimchuk
Chief Technology
EL
Eugene Logunov
Chief Intelligence
GW
Guy Wolstencroft
Chief Investment
6 leaders + Nelly
The people behind Nudge

Meet the People Building What's Next.

We're a team of operators, builders, technologists and commerce specialists working to make modern commerce simpler, smarter and more actionable.

Get started

See what matters.Do what works.

Nudge helps you see the bigger picture and make faster, smarter commerce decisions—every day.

If you have any Qs, feel free to reach us: hello@meetnudge.com