NELLY
Raise price on SKU B-2041
Demand at this price point has held steady for six weeks. A 3% increase could capture additional margin without putting conversion at risk.
£24.00£24.72
+3% marginNelly
Your CommerceChief of Staff
Nelly watches your commerce data, highlights what matters, and recommends exactly what to do next. Not a chatbot. A commerce co-pilot built to help you make faster, smarter decisions.
ISSUE IDENTIFIEDLive
−42%sales MoM · £86k
NellyRestore sales availability
Regain Buy Box control and stabilise recurring Subscribe & Save channels.
Act →Why this?
The problem
Your data is telling you a lot. Nelly tells you what matters.
Your team already has dashboards, reports and data.
The challenge is knowing what needs attention now, what to prioritise, and where the biggest opportunity lies.
Nelly turns your commerce signals into clear, prioritised actions.
Competitor −8%
SIGNAL
Pricing
0
SIGNAL
Content
NELLY
One recommendation
SIGNAL
Demand
From insight to action
From insight to action.
Decision Support
Focus on the actions that can have the greatest impact on growth, conversion and margin.
Recommendations
Receive prioritised recommendations across pricing, content, demand and revenue.
Guided Execution
Turn recommendations into action with guided workflows and assisted execution.
PRIORITY SCORE
1Pricing88
2Inventory64
3Content52
4Ads30
RECOMMENDATION QUEUE
NELLYRaise price on SKU B-2041
NELLYRestock “Everyday Tote”
NELLYFix 3 PDPs below 65
GUIDED EXECUTION
Review recommendation
Approve change
Push to Amazon
0/3 steps
Nelly recommendsNelly tells you what to do next.
NELLY
Do this firstRestock “Everyday Tote” before it goes dark
Only 12 days of cover remain at the current sell-through rate. Reordering now can help protect availability and sales.
Stock cover0 days
Out of stockReorder pointHealthy
NELLY
Fix the 3 PDPs scoring below 65
Thin bullet copy and missing lifestyle imagery are holding back product-page performance.
0
58
61
63
NELLY
Shift spend off the underperforming ad campaign
Amazon Ads is outperforming. Reallocate budget to improve return without increasing total spend.
Campaign A1.1×
Amazon Ads2.4×
Same total spend · ROAS shown
Nelly
Your ecommerce expert and extra pair of hands.
ACTIONS · NOWwatching
Price gap detectedFix →
Content issueReview →
Keyword trendAct →
Bundle opportunityTest →
Nelly: A competitor dropped price 8% on 3 of your best sellers.
POTENTIAL IMPACT
+£0Kof £320K total
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