The PeopleBehind Nudge.

Thomas Ford is a serial technology entrepreneur and multi-exit founder with over 20 years of experience building, scaling and successfully exiting businesses across the UK and US.

Throughout his career, he has worked at the intersection of technology, AI, ecommerce and commercial strategy, combining entrepreneurial vision with hands-on experience in building businesses, developing innovative solutions and driving sustainable growth.

Recognising the increasing complexity of ecommerce and the challenges brands face in making sense of fragmented marketplace, advertising and performance data, Thomas founded Nudge with a clear ambition: to make powerful, enterprise-level intelligence accessible to ambitious brands of all sizes.

As Founder & CEO, he leads Nudge's vision, product direction and commercial growth, bringing together technology, AI and real-world business understanding to help brands uncover opportunities, reduce wasted spend and make smarter, faster decisions.

Thomas believes that technology should do more than provide information. It should give businesses the clarity, confidence and direction they need to turn insights into meaningful, profitable growth.

Oleg Maksimchuk is a technology and product leader with a strong background in software development, systems architecture and building scalable digital solutions.

Combining technical expertise with a strategic approach to product innovation, Oleg specialises in transforming complex technologies into practical, user-friendly solutions that address real business challenges.

At Nudge, he leads the technology behind the AI-powered platform, helping turn fragmented ecommerce data into connected intelligence and actionable recommendations that make business decisions simpler and smarter.

Sebnem Camas Uner brings over 30 years of experience in marketing, communications, commerce and business leadership. Having spent more than two decades within WPP, she has held senior executive roles, including CEO and COO positions at Grey, Geometry and Cohn & Wolfe, as well as a global marketing role at VML Commerce. Based in London for nearly a decade, she has worked with international brands and businesses, combining strategic thinking, operational leadership and commercial expertise.

At Nudge, Sebnem oversees business operations, marketing, brand positioning and new business development, helping drive operational efficiency, strengthen market presence and accelerate business growth.

Eugene Logunov is a software engineer and development team leader with over 15 years of experience designing, developing and delivering technology solutions across a wide range of projects.

With a degree in Computer Science and a strong foundation in software engineering, Eugene combines technical expertise with a practical, problem-solving approach to building reliable and scalable systems.

At Nudge, he plays a key role in leading software development and turning innovative ideas into technology that supports the platform's performance, functionality and continued growth.

Outside work, Eugene enjoys travelling, fishing and spending time with his wife and young daughter.

Jo Soylev is an ecommerce specialist with over nine years of experience helping brands grow across Amazon's UK, European and US marketplaces. Having built and successfully exited her own Amazon business, she combines firsthand entrepreneurial experience with deep marketplace expertise.

From identifying the reasons behind declining sales to improving advertising performance, product listings and conversions, Jo focuses on turning complex challenges into practical solutions that deliver results.

At Nudge, she helps brands uncover opportunities, overcome challenges and make smarter decisions to achieve sustainable growth.

Guy Wolstencroft is an entrepreneur, investor and business builder with extensive experience founding, growing and successfully exiting businesses across healthcare, legal services, ecommerce and technology.

Having built and exited five businesses, Guy brings a valuable founder's perspective to Nudge. He understands the realities of growing a business, managing commercial challenges and turning opportunities into sustainable profit.

At Nudge, he focuses on investment, commercial strategy, partnerships and growth, helping the business scale internationally while keeping commercial value at the heart of its ambitions.

Outside work, Guy is a passionate endurance enthusiast who has taken on challenges ranging from Arctic expeditions to Ultra Ironman events. He lives in Cheshire with his family and is also an Ambassador for the Seashell Trust.